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So . . . what is
"Motorphilia"? |
It means "car lover"
and . . . basically, that's
me . . .I love cars . . . I mean, they just excite me . . . and
I've had
this passion for them since I was just a little kid playing
with some
Matchbox cars many years ago.
I'm sure I'm not alone here .
. . simply put, cars
are cool.
But as for dealerships . . .
that's something
different . . .
I started Motorphilia in 2007
after a spending 5
years with BMW of Austin as a sales manager and the founder of
their eBay
store . . .
So far, this has been quite an
adventure and I'm
seeing some exciting changes about to happen in this industry.
. . and
maybe it's a slight delusion ,but I think we're helping this
happen.
My reasons for leaving my
esteemed and cozy
position with BMW were set in a deep belief I have for making
life easier
for you (the customer) and also in making this industry one
that is honorable
and not complicated.
I mean, seriously, when is the
term "used car
salesman" a compliment to anyone?
As I've matured in my life,
I've realized that
there are two types of people out there when a change is
needing to be
made for the better . . . those who just complain and those who
get up,
strike out, and make it happen -- and take a risk.
So . . . an opportunity came
in early 2007 for me
and one of my best clients to take over a local Lotus
dealership . . . and
I had the opportunity to look over their books . . .
Then it struck me . . . almost
every
dealership wastes money . . . this was a small dealership and
they were
spending hundreds of thousands in overhead and losing tons of
money . . . and they were
making huge profits per sale.
The store I was working with
was spending millions
. . . and it really wasn't needed.
It amazed me how many people
HATE car dealers . .
. but I can't blame them.
The basic business model of
the past just
does not act in the customer's best interest, regardless of how
emphatic
some dealerships marketing say they care -- they really
don't.
They are wasting your money in
radio and
television ads, newspapers, billboards, prime retail locations,
magazine
and other print, poor and overly complicated website
designs, multi
million dollar showrooms, ill trained and ineffective sales
people and
management paid on a system that is all about their interest .
. . not
yours.
If they cared, they would make
the
changes that really matter . . . and they don't.
So, I decided to leave this
all behind and start
Motorphilia . . . it's something different. . . we rely on
social media
and word of mouth marketing. Our relationships are our assets.
We see
every dollar we spend as your dollar. I didn't start this
company to
become rich. I started it to change the way this whole mess of
a business
works.
This company works with you as
your partner in
finding the car that is right for you and selling it to you at
wholesale
pricing anywhere in the United States.
We have access to over 50,000
cars a week at
wholesale auction houses across the country and we have
shippers lined up
throughout this vast network.
This company is a product of
my passion to help
make your lives better and easier.
The best way to describe
Motorphilia is to think
of having a friend who can help you get a great deal on a car
and who
isn't going to pull one over on you . . . that's basically the
gist, but
on a national scale.
I put everything I own into
starting this company
and I'm not a rich person . . . I've seen how bad dealerships
have made it
for many people and I'm doing this so that change can begin.
Our methods to interact with
our clients are
innovative and different from anything you've experienced
before and you
don't have to leave the comfort of your home.
Come experience a revolution
in the car buying
experience.
Come try Motorphilia.
I promise, the way you buy a
car is about to
change.
Thank you for stopping by.
I look forward to meeting you
soon. |
